Everybody Writes by Ann Handley Book Review.

“This book should be included with every keyboard sold, like a combo pack of communication clarity.”(Jay Baer, President, Convince & Convert, And Author, Youtility)

Everybody writes is a source of incredible writing tips. Ann Handley, the author of the book, explains the steps in becoming a proficient writer and adapt content to the correct format in every internet-based tool at our disposal.

The book idea is to wage war to mediocre content. How many times do we read time wasting articles with clickbait titles that are not even engaging? How long should be a tweet, a blog post or a description to be on spot? How can you write directly to the customers and being relevant?

Ann Handley addresses all these questions in her book, explains where to find the right copyright free images, music and data to support your articles, how to curate your content, how to distinguish yourself and your brand with unique writing on LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube. Because writing is not dead it has just changed its form. Especially in spaces where the attention is more and more limited and the competition not only with other brands but with news, advertising, sports events, Netflix movies, Meet ups and Date apps, it is critical to get the message concise and right.

Ann goes far beyond of simply optimizing your way of writing explaining how to learn to get better. And it adds much more value to the reader.

Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime” (Ancient Chinese Proverb)

She give heads up on groups to join to get your writing to the next level, shows how to fact check data and give credit to ideas from other authors, explains where to find editorial tools (she wrote about Grammarly before it was over advertised on Internet) demonstrates how beneficial is to make writing a daily habit.

The book is all about how to express more with less. And it is incredible the amount of in-depth suggestions that it contains in  74 suggestions and only 257 pages.

If you take this book to the core and understand its 74 seeds they will flourish in beautiful and resistant trees that will support your brand through time.

 

Final Vote 5/5

The Author

Ann Handley is the Chief Content Officer of  Marketing Profs,a company that instructs a large community of marketers. She Best Selling Author of the Wall Street Journal and columnist for Entrepreneur Magazine, Member of Linkedin Influencer Program and Co-author of the book Content Rules.

 

Crushing It! And why you should read it even if you are not an entrepreneur.

Crushing it! is a book that explores Social Media Marketing and how people with passion grew successful communities.

It covers not only the usual quartet of Facebook, Twitter, YouTube, and Instagram but also new more exciting applications such as Musical.ly, Snapchat, Podcast and Voice First applications.

In the book are showcased both practical examples of people who grew their businesses becoming influencers ( from a Dentist that filled her waiting room with young patients using Musical.ly to Financial Consultancy on YouTube for young women),

                         (Examples of successful business scale-ups)

101 lessons and analysis on how every social media is used and what works best for them.

A really interesting how-to section concentrates on sound content like Alexa Skills and Flesh Briefings and how it should be native, brief and high quality.

Crushing it! details 8 pillars that every influencer tends to use build his personal brand:  Intent, Passion, Authenticity, Patience, Speed, Hard Work, Attention and Content. These insights are great not only for people who want to become entrepreneurs but also for managers that desire to connect with influencers to understand them and establish joint ventures. For example in the authenticity section describes how Social Media Entrepreneurs take seriously their passion and may promote only products that resonate with their audience, how product sponsorship proposals should be declared and transparent to their public;

the content section explains how usually Entrepreneurs focus on a single platform their production and adapt it to other channels experimenting.

This book is a good reading for everyone interested to grow their social media presence or brand. If you are curious, want to have tips on how to grow tactics hands-on and discover the use of on new digital media with both timeless principles and current insights you should buy it now.

Final vote 4/5

 

The Author

Gary Vaynerchuck, in art “garyvee”, is an entrepreneur who grew its wine business developing a YouTube Wine review channel from 4 million to 60 million dollars, Mr. Vaynerchuck has subsequentially branched out growing other successful businesses on Snapchat,Facebook,Twitter,Uber and Venmo. He currently is the CEO of VaynerX a 150 Million dollar media agency. He is also author of various New York Times Best Seller books.