Crushing it! is a book that explores Social Media Marketing and how people with passion grew successful communities.
It covers not only the usual quartet of Facebook, Twitter, YouTube, and Instagram but also new more exciting applications such as Musical.ly, Snapchat, Podcast and Voice First applications.
In the book are showcased both practical examples of people who grew their businesses becoming influencers ( from a Dentist that filled her waiting room with young patients using Musical.ly to Financial Consultancy on YouTube for young women),
101 lessons and analysis on how every social media is used and what works best for them.
A really interesting how-to section concentrates on sound content like Alexa Skills and Flesh Briefings and how it should be native, brief and high quality.
Crushing it! details 8 pillars that every influencer tends to use build his personal brand: Intent, Passion, Authenticity, Patience, Speed, Hard Work, Attention and Content. These insights are great not only for people who want to become entrepreneurs but also for managers that desire to connect with influencers to understand them and establish joint ventures. For example in the authenticity section describes how Social Media Entrepreneurs take seriously their passion and may promote only products that resonate with their audience, how product sponsorship proposals should be declared and transparent to their public;
the content section explains how usually Entrepreneurs focus on a single platform their production and adapt it to other channels experimenting.
This book is a good reading for everyone interested to grow their social media presence or brand. If you are curious, want to have tips on how to grow tactics hands-on and discover the use of on new digital media with both timeless principles and current insights you should buy it now.
Final vote 4/5
Gary Vaynerchuck, in art “garyvee”, is an entrepreneur who grew its wine business developing a YouTube Wine review channel from 4 million to 60 million dollars, Mr. Vaynerchuck has subsequentially branched out growing other successful businesses on Snapchat,Facebook,Twitter,Uber and Venmo. He currently is the CEO of VaynerX a 150 Million dollar media agency. He is also author of various New York Times Best Seller books.