How to open a WordPress site, Trinity Business School Teaches the basics.

Have you ever wondered how to open your own website?

Worry not, here there is a guide.

In January Trinity Business School has invited an expert in Cloud Computing and Commerce, Doctor Grace Fox. She taught the students how to open and design a WordPress site or blog. No costs involved.

Start by respecting your audience.

A blog or a website is a form of communication. We communicate effectively by being clear and concise. If you open your blog and the font are not big enough no one is going to read your post! This is especially true for older people but also for you.

Which line do you like to read the most

1.)  I am a microscopic line of content, I guess you will lose diopters in trying to read me.

2.) I am a well-written line and I can be read!

Exactly! the second one is the most compelling and readable. But what about little differences in fonts readability?

There are many ways to check how your website is readable. One of the options is to use a readability checker site such as https://www.webpagefx.com/tools/read-able/ in which you copy paste your website link or to download a plugin once you have already set up your WordPress account.

Another optimization that you can add to your blog article is to put an average time reading indicator on the top of the page. The addition of this feature is debatable because a potential reader could put off a relevant and useful article just because of a time constraint. On the other hand, it could help the audience to come back because you are not wasting their time.

Choose the site hosting and Content management system.

If you want to create a website you need to host it on a server and choose which platform you prefer to operate publish your content.

One of the most popular site hoster is SiteGround. It is good because of 2 main features: It has 24/7 technical support and your site will have a high speed that is necessary to reach your audience and avoid the abandonment of the page even before they can read your content!

As a plus SiteGround has 1-year free membership for students that is available with most of the universities.

                                   https://www.siteground.com/students

Through the admin panel you can choose which kind of content management site you want to install in your domain.

In the content management system market, WordPress is the most used.  The popularity is given by the flexibility of the platform (you can use it for a blog, a commercial site or an e-commerce site), Greater number of  free plugins provided (Plugins are programs that add functionalities to your site) and ease of use ( you do not need any HTML and CSS knowledge to start.) 

WordPress.org vs WordPress.com

Wordpress.org and .com have completely different philosophies.

The main questions are if you want to rent or own your website.

.org is dedicated to people that want to own their website. It is free and opensource, you can monetize your content and install any plugin you want but you have to build it from the ground up and you are responsible for backing up your website and update it. It is recommended if you are serious about your blogging or you want to host a commercial site.

.com is more of a blogging platform. It is free up to 3 Gigabytes of space, it has more hand-holding to modify your website, you can not choose the ads that are displayed in your website, there are limited plugins (you have to pay to unlock more), it has more services such as back up, client support. It is recommended if you do not care about money and want to test if a website is the right tool for you.

Plan your content strategy.

You need to plan the content strategy for your website.

The website name is important for being discoverable on Google in its organic search. It should be something meaningful and in line with the scope of the site and the content that you want to share (You can check name availability for your website here https://www.namechk.com/).

Define an audience and buyers personas. It is needed to understand for which person you are building your website on. You need to imagine and write down the characteristics of the ideal person you want to attract, what problem you solve for them and how they interact with your website. You can build multiple profiles if you have different types of buyers that attend to your website.

Plan the design of the website to please your audience. All your effort should be spent on a design that pleases and it is easy to understand for your public.

Lastly set deadlines and metrics to measure your efforts. You need to set clear goals ahead to reach your objectives and have fun with your website!